About Us
Welcome to C.L.A.P. US Creative lab for async parallel
C.L.A.P. US - Creative Lab for Async Parallel
In an era where computational power is becoming homogenized, C.L.A.P. US firmly believes that true creativity is born from asynchronous contemplation and parallel universes. We are a New York-based new-media digital art institution, a creative laboratory dedicated to finding harmony in chaos and weaving coherence from fragments. C.L.A.P., which stands for Creative Lab for Async Parallel, is not just an acronym in our name; it is the philosophy we practice: Converging asynchronous inspirations, Launching parallel dimensions, ultimately culminating in a creative Applause (P) that resonates through the ages.
Our story began in 2015, a time brimming with transformation and possibility. Born under the name SPDL (SUN NY PARK DESIGN LAB), we embodied the essence of New York City itself—diverse, inclusive, and fiercely experimental. During the SPDL phase, we delved deeply into "crossover design," acting like master alchemists who placed elements from different fields, materials, and cultures into the same crucible to explore the unexpected chemical reactions between them. We drew inspiration from the dialogue between fashion and architecture, discovered beauty at the intersection of industrial design and biological forms, and refined ideas from the collision of street culture and classical philosophy. Our collaborative crossover projects with numerous brands and artists during this period established a unique mindset for us: reject boundaries, embrace fusion.
Nearly a decade of exploration and refinement led us to a profound realization: the crossover nature of design is merely the surface; its core lies in the asynchronous and parallel nature of creativity across time, space, medium, and consciousness. The meticulous, slow craftsmanship of an intangible cultural heritage artisan and the real-time generative digital stream of a code artist exist in different temporal dimensions, yet they can resonate within the same aesthetic space. The low-frequency whispers of an independent musician and the immersive world constructed by a VR director occupy different sensory channels, yet they can intertwine into a unified emotional experience.
To more precisely embody this evolved mission, in 2025, we officially rebranded as C.L.A.P. US LLC, completing a new registration in New York City. This was not merely a brand upgrade, but a fundamental reshaping of our strategy and vision. We transformed from a "crossover design lab" focused on "objects" into a parallel network building a "creative ecosystem." Our stage has expanded from design itself to the entire field of new digital art.
C.L.A.P. US’s business landscape acts as a multi-faceted prism, refracting our exploration of future art forms through diverse perspectives. Our practice revolves around three core domains:
“Hybrid Media Art Exhibitions: Narrating the Future”
The exhibitions we curate and present transcend traditional displays of artwork, striving instead to construct what we call a "tangible philosophy." Each exhibition serves as a space for inquiry, inviting audiences to move beyond the role of passive observers and become active co-creators of the artistic experience. In collaboration with galleries, art festivals, and non-traditional exhibition spaces worldwide, we bring technology-infused, sensory-rich hybrid media experiences into public view, continually challenging perceptions of art, technology, and self-awareness.
“Independent Creators Alliance: A Collective of Top Talent”
New York is a magnet for dreamers, and C.L.A.P. US deeply understands both the challenges and the extraordinary value held by independent artists, designers, heritage artisans, musicians, and curators. We are more than an agency—we are strategic partners from the very genesis of creation. We assist in articulating artistic lineages, refining unique aesthetic languages, building professional portfolios and media presence, and planning influential exhibitions or performances. We regard each creator we work with as a distinct star within the C.L.A.P. universe—not only helping them shine individually but also fostering gravitational connections between these stars, weaving together a luminous galaxy within the art ecosystem.
“Sustainable Symbiotic Practices: Integrating Commerce, Technology, Wellness, and Place”
We firmly believe that art is not only a solace for the spirit but also a catalyst for addressing real-world issues and driving social progress. We explore the healing potential of art for mental and physical well-being and are committed to humanizing technological expression. Through site-specific artistic interventions, we activate underused spaces, urban areas, and social memory. In partnership with commercial brands, tech companies, wellness institutions, and real estate developers, we co-create integrated art projects that carry long-term value and social impact—practicing a form of sustainable aesthetics rooted in locality and oriented toward the future.